Most structural change does not announce itself through strategy decks or leadership memos. It begins quietly, often with decisions that appear operational, reversible, or temporary. Infrastructure choices—especially early ones—are among

Before markets gain names, they pass through a prolonged period of ambiguity. During this phase, products feel adjacent rather than comparable, language remains unstable, and participants disagree on what problem

Most analysis focuses on first-order outcomes: adoption, revenue, efficiency, scale. These are visible, measurable, and easily communicated. Yet, the most durable signals often appear one layer removed—where systems begin to